William Higham

Consumer Strategist and Founder of Next Big Thing

William Higham is a global authority on Consumer Strategy. He has run consumer trends consultancy Next Big Thing for 20 years, with clients from Amazon to Walt Disney, HSBC to MTV. William wrote one of the first handbooks for trend strategists: ‘The Next Big Thing’. He has spoken at events in Europe, USA and Asia for clients like Barclaycard, Colgate and Estée Lauder. He’s been interviewed across global media, including Netflix’s new ‘Future Of’ series; presented a show for CNBC; and written for The Economist and Ad Age. William began his career in Marketing at Sony, Virgin and Universal, for artists from Michael Jackson to the Rolling Stones.

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